From First Website to Growth Experiments
I built my first website at 11, driven by curiosity about how the internet works. That curiosity quickly turned into experiments with traffic, content, and conversions. In my early twenties, I scaled an online community to 300,000 followers in just four days—and got hooked on real growth.
20 Years of Performance & Scale
With nearly two decades in online marketing, I’ve worked in agencies, in-house B2C teams, and as an independent consultant. I’ve taken over high-budget performance accounts and delivered 2–4× better results without increasing spend, while also running large-scale email programs and driving top organic rankings in competitive markets.
Where Growth Meets Business
I’ve always been closer to a growth hacker than a traditional marketer, focused on how marketing impacts revenue and scalability. That’s where marketing stops being tactics and starts being business. I also share these insights on YouTube, with 160+ videos reaching over 1.6M views.
